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Thursday, April 7, 2011

Android Relentlessly Marches Through Smartphone Competition!

According to a new report from comScore that was conducted in the three-month period between November 2010 and February 2011, Android has continued to steal shares of the smartphone market from its competitors. 
The study shows Android shares jumping from 26% to 33% in that period! Most of that 7% jump came at the expense of RIM's Blackberry, which dropped 4.6%, from 33.5% to 28.9% in US markets.
The ever-growing OS also took some shares from Palm and Microsoft's Windows Phone 7, with the former dropping from 3.9% to 2.8%, a loss of 1.1%, and the latter moving from 9% to 7.7%, a loss of 1.3%. These losses come after Microsoft's release of a Windows Phone 7 in the second half of 2010, and Palm launching a new smartphone on the Verizon network during the three-month period that comScore tested.
Why is Android at the top? The answer is quite obvious (well should be quite obvious). Google is one of the most successful companies in the world, and to get there, you need to know how to create products that people want. Cell phone developers are attracted to Android mainly because it is open-source.
What does that mean?
Well, it means that the company can tweak the OS to suit their needs, while retaining the core features of the platform.
Why is this good?
Developers do not like to be stuck with an OS that is set in stone, such as iOS, which cannot be tweaked from one device to the next. Google allows companies to do what they want to their platform while retaining the core features, including the ability to run all Google apps.

I hear you guys asking, "What about Apple? With Verizon's launch of the iPhone 4, their shares rose too right?" That's what most would think, but according to the results of the study, the iPhone has not lost or gained any shares in the three-month period, increasing only from 25% to 25.2%. 
Apple's new iPhone is expected to be announced this summer (as it has since the launch of the original iPhone), but the company really needs to raise the bar if it hopes to compete with Android, or else it will face the same fate as the other platforms.
What do you think? Is the smartphone world soon to be dominated completely by Android? Drop a comment below with your thoughts!

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